Their posts feel more like mini diary entries than advertisements (although they certainly do a great job of drawing in digital crowds). Regardless of your hotel's style, social media marketing can help your digital strategy by driving engagement and establishing brand equity. HOW WE USE AND SHARE INFORMATION Let your customers know who you are and what you do through social media. You’ll often see details of palm fronds or textured structural domes next to airy skyline panoramas. And what can you do to fill up your property’s social profile to make it shareable and interesting? It means connecting with customers online, keeping them engaged in your hotel, and getting them excited to return. Our blog is going to become a knowledge base for your social media needs. YOUR RIGHTS REGARDING THE USE OF YOUR PERSONAL INFORMATION Social media is an essential element of your small hotel’s marketing strategy, especially if you want to appeal to the younger crowd.. Because wellness is important to their affluent consumer base, they ran a campaign leading up to Global Wellness Day that showcased their brand values through IG live videos and photos describing the many ways guests of the Four Seasons can live happier, healthier lives just by staying at their properties. By sharing longer, unique Facebook videos on these shared topics they bring a cohesive feel to their whole social media package while still honoring the social media marketing strategies that work the best, platform to platform. Unique events are taking place, new designs come in, seasonality changes, but the core hospitality will always stay the same. The purpose of Luxury&Social Media is not to talk about news but to focus on analysis about the luxury industry and its digital strategy, trends, attempts… But i really wanted to share this breaking news with you, as it is an important (again) digital time for the Luxury industry. On Instagram, Facebook, Twitter and Pinterest, post a photo of a popular or interesting local tourist destination that your potential hotel guests might enjoy. By registering, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy. in which users can use any of our services. Significant changes will go into effect 30 days following such notification. Four Seasons has a clear strategic direction for their social media marketing, primarily used by people in the U.S., China, and India, ← 9 One of a Kind Properties Doing Hotel Promotion Right, Why Pet-Friendly Hotels are Winning Over New Customers →, Do Not Sell My Personal Information (CCPA Required). Many hoteliers feel that social media has little impact on revenue. Each branded piece of content features upbeat music with images of their properties and text overlays that note the key selling points for the program. Whether using social media to maintain a beautiful customer service experience or storytelling the luxurious lifestyle of the Founder, brand or ambassadors; the conversation is happening, … The update includes better rewards point conversions, exclusive members-only accommodations, one-of-a-kind experiences, opportunities for elite members to earn double points, an app, and a fresh social media marketing campaign to spread the word. They have way more playlists than any other brand, on topics like personal storytelling, living mindfully, one-of-a-kind globetrotting experiences that are almost exclusively available to Four Seasons guests. In keeping with their fun-loving attitude, some of Ramada’s most popular tweets include “guess the skyline,” where fans can name a city where a Ramada hotel is located based on the graphic. What we love about this example is that, in less than 30 seconds, you get a sense of everything that makes Millstone Cave Suites a must for your travel accommodations. What is social media strategy for hotels doing for you? A lot of the footage featured in the videos are firsthand from bloggers, but there are also professional drone movies and other highly produced content that is so beautiful any marketer would be pleased to have it. Hotels have a big advantage and that is, great content. A hotel without a business profile lacks professionalism. Which may not seem like that big of a deal until you consider the fact that they have 268k followers and still manage to reply the same day. As part of the Service, we may provide links to or compatibility with other websites or applications. But they also use this space to help showcase their core business values, namely family-first and personal growth. Thanks reading to the end of this page. A professional appearance. The terms “we,” “us,” and “our” refer to the Company. So how does a luxury hotel connect with people online? We suggest that you check the Site periodically if you are concerned about how your information is used. Ramada Hotel’s social content is engaging. The image and prestige of a luxury hotel allows to implement a strategic plan and tactical action steps to help drive your direct online sales via your own website. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. For example, this post features a highly regarded Maldivian artist playing his original music for guests, one of the #RichExperiences that can only be had if you stay at Amilla Fushi. They also offer incredibly creative videos celebrating employees at every level (this week’s video was of a Marriott doorman) who give their best tips and insights into doing their jobs well. With over 120,000 likes, Hilton’s main Facebook page does a great job of going into topics under similar themes that you see on their other accounts, but they go into greater detail on this platform. On it, you’ll see a number of highly produced videos covering local festivals, special events, property tours that are exclusive to this corner of the internet. For the people that follow you, your content is seen when you post. Ramada’s posts make you stop scrolling your feed to check out what they’re doing right now. While they do have some following on LinkedIn, it’s clear that their purpose for creating a profile here is very specific. CHANGES TO OUR PRIVACY POLICY Make your hotel instagrammable. RIU has an amazing 70k+ followers on their LinkedIn page. It’s a way to engage with a larger community in a fun relaxed setting while at the same time establishing who you are. In addition to portraying such a positive brand image, RIU also knows how to sell their properties. The world of social media marketing can be intimidating and overwhelming, not to mention expensive. iii. VII. Despite have a huge following, they always take the time to answer comments and questions. Social Media Marketing for Hotels: 7 Tips and Ideas. As far as the social media content itself, we see Hotel Punta Tragara really knows how to give their fans the experience of being there through teaser videos and photos that make you feel like you can just step right in them, Alice in Wonderland style. Do you want to read more similar stories? It’s the same feeling of total relaxation but experienced in your office chair. You can also indicate that you do not wish to receive marketing communications from us in the “Settings” section of the Site. You should periodically check the Site and this privacy page for updates. 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