(Although, a quick Google search shows most of these body positivity models to be black, of course.) Its my belief that all these things are doing harm and serious damage and just pissing people off even more. The Cranky Creative], TOTALLY agree with your point of view Will! I totally agree with everything youve written here . Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. The BLM movement really made an impact on the American psyche. Frankly I have NO idea what to do about this, EXCEPT ALERT THE MEDIA so those folk DONATING to these organizations WILL NOT HAVE MILLIONS of $$ and in some cases (BLM) 100s of MILLIONS. Of course, when I searched with Google for this, nothing would show up. And WHY NOT a cat? White, yes. I mean, according to these commercials, were all doing well right? This is brand suicide. I think what irks me about it is the people making the choices. I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. I dont own slaves and neither did any of my ancestors (poor immigrants). Every other commercial shows father/daughter interaction. (Another is what Disney has done with the Star Wars franchise in erasing male leads.) A group of atheistic supporters of chaos to brainwash and control all human society. What people have a problem with is all the pandering thats taking place in the name of diversity. Except now, it appears to have gone beyond mere pandering. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. 8. Like, they must feel like theyre totally at the edge of Corporate Americas mind. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. Occasionally there is a tan or brown-skinned person thrown in there. Why wouldnt you show more people that look like the ones consuming your products? In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. I guess the issue Microsoft has with my posts & or comments because they are from a conservative perspective. It is obvious that the culture has been infiltrated from within by opportunistic, resentful and vengeful people. Lets make it so. Diversity is great and was much needed in the entertainment industry. This is classic social engineering via Madison Ave. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. I have noticed such a drastic change in the demographics of television commercials. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. They are raised to get pregnant as soon as possible to get on welfare. To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. A voice of reason on the net? And insulting not only to our cultures, but to our intelligence as well. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. Not racist, just human nature. First African Americans suffer from a 74% illegitimacy rate where about three out of every four children grow up without the love, discipline, and example of a father. Stop what you are doing right now and read/watch this article from Dallas. I like you already, Cathi! Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. I for one am going back to reading or streaming movies with no commercials. It really has very little to do with cultural norms and more to do with economics. I think they may be right up your alley. After being pressured to leave Germany in the early 1930s, they came here. ). I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. We are circling the openings to some pretty deep rabbit holes here, but I do think more and more people are starting to catch on. When I say normal, I dont mean this in a derogatory way but normal as in real life normal. Some brands are particularly popular with people of different races. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. These cookies allow us to improve the sites functionality by tracking usage on this website. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. https://en.wikipedia.org/wiki/Mother I commented about this about a month ago and after I did I felt so much better. Thats short for a leading man. So much for learning from one another through healthy dialogue and debate. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. Where I come from, the news has been doing that for years. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. Protest, boycott, call, write letters. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. Whats going on with the weird representation in American advertising? Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. I love me some big broad shoulders, massive biceps, and masculine moxie, like my husband has, yum. Spot on Dave as a former MarComm professional I feel as you do. And who are they? Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. Hi, Merle. Ive been retired for 9 months now and I have been watching a lot of TV lately. There is no war against white people. Whats racist is the over representation of minorities in tv now. I guess if you can have fake news why not fake commercials. Now, it's an ad, and in the end it doesn't matter, however, I feel this forced diversity does impact some aspects of media. No way is a white woman and a black male is going to have a blond headed daughter and a really dark son. I think it is about destroying the indigenous populations of countries so Germans, English, Americans, etc. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. Why are there commercials that mention the term baby daddy? Right you are again, Robert. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. And that white mans burden schtick is tired old racist pap. We all have different backgrounds that make us who we are. Identity politics have infiltrated everything: sports, movies, music, video games the entire culture is lousy with it. Most nights I could barely stand five minutes before pulling the plug. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. Gawd, I am glad I am not the only one who is bothered by this (catalogs). Not just all blacks do this. https://en.wikipedia.org/wiki/Sister Plans for improving diversity and representation in advertising U.S. and UK 2022 Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to. Making them susceptible to the rants off the conservative right. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. Im waiting to see when the Sound of Music turns black and Maria Von Trapp evokes a black rapper. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. The Thirteenth Amendment abolished slavery in 1865, and the U.S. fought a bloody war, nearly destroying itself in the process, to end the practice. As a marketer, I understand that maybe advertisers are trying to reach new customer groups. Dont allow our media to control who should or should not be placed on a pedestal. Why is this happening? Read about them. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. I like my man to act like a man and not line me. (Hello, New Jake from State Farm.). However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. "A Diversity Report for the Advertising/Marketing Industry (2021)." And this is what the world sees. This country is so much in the toilet right now. and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. find one blue eyed blonde male on tv or movies anymore. Far from it. But you'd have to be Stevie Wonder not to see the forced diversity in today's TV commercials. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. There are no white males other than stupid guys! I can assure you, you are not a racist. Also, they rarely riot and burn down cities. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. I started to wonder why the vast majority of mixed relationships in ads were black male-white female and not the other way around. https://en.wikipedia.org/wiki/Child Strong, smart and other traits are totally INDIVIDUAL traits. This must stop before it escalates beyond any controlled means. Culture war, definitely. Call me crazy. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? I have a theory: Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! Dont worry about opening up new segments, just focus on the market segments that do buy from you. . They have the executives believing unless you show 70%+ minorities you are racist. Or is that Deltas desired customer mix? Thanks, Jackson. In my youth you could even have called me a SJW. And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. Forced diversity is not working for me. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? Love your post, Kinchan. I dont know whats coming over me. I feel terrible Im starting to feel this way. It feels forced, obvious and its now constantly shoved in our face. Its safe, but it will take you away from this site to show you the video on YouTube. Thats captain vanilla. No, they arent. . And everyone suffers. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? I noticed, but never has it been so apparent like it has in the past couple of years. Look from within. The comments to the thread are right on the money too. These days, we are all seeing a hell of a lot of propaganda. Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. However, 90% of those are Asian and hispanic interracial marriages. I dont even watch the commercials anymore. Next time, bring an actual argument or shut it, please. Admittedly Im going off of anecdotal evidence, but it seems almost every interracial couple in commercials is black-not black (usually black-white), with the bare minimum being black-not black. Its usually because no one on the marketing campaign asked POC hikers about their hiking experiences. The neighbors are all black and mixed race. Thank you. Youre right, Zan. Multiracial images. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. You are far from alone, Bob. The stunning lack of diversity in the advertising industry goes back decades and those in power have done little to change it. But do you hear about it, unless the white person is a mass shooter? Race as a tie breaker. This trend is NOT about money. But once again, American Marxism, Mark Levin. They have been totally emboldened and safe feeling, they dont need to wear a mask. Thank you for pointing out yet another double standard. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. Its ridiculous. I live in Saint Louis. I do not need to go outside in my front yard and scream to the world I AM GAY!!! Instilling diversity as a value and solidifying it through an appropriate vision and mission statement will ensure that its imbued in a companys ethos. If you note the 30 posters on the walls, there is one white, straight male. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? Excellent post, G. Youve been paying attention! Perfectly coiffed. Its really something how Google tries to hide discussions like this, isnt it? Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). Making it seem like 50% or 60% of the population are wealthy interracial couples which as we all know is very far from being accurate. . The future is female, as the T-shirts say. The other problem is that all of these ads showing black people arent really representative of black people at all. And no wonder. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. Good observation. As a white person, and proud of it, my race and history is being erased. Its so insulting to reality. That is how I deal. Dove soap is perhaps the most prominent example, but there are others. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. However, the. This country is not what the Founding Fathers envisioned. Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. 4. But Google image search white family vs. black family and see what you get. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. What is going to happen to white children that are not being represented? Subliminally the affect is that white females should be dating black males or are supposed too. Spot on! But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. I hope that we can stop going down this road before its too late. I would agree, but Im kinda old and untrained for warfare against my country. For example, hire a woman to communicate about womens issues. Any day, science will enable a human to have a litter of kittens. Thanks for reading and taking the time to share your experiences and examples. Exactly! Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. But nothing will change the culture until it happens from within. And I believe wholeheartedly that if an advertiser wants to go after a certain demographic with an ad or ad campaign, it should be their prerogative to do so. Their leagues are 75% black wheres the diversity on their sports.Really now. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. There seems to be a concerted effort among companies to replace white people with black. Thing is, in the Chevrolet commercial, Mr. and Mrs. Lopez look and sound no more Hispanic than Joe Biden. There was an exception made for John Wayne and Errol Flynn but some of it had to do with a desire by Hollywood to promote the war. The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Spot on Elizabeth! But when we all are forced to see people of every race, sex, and culture as equal (meaning the same), then we rob everyone of the traits and characteristics that make each of us stand out as unique and special. EXCEPT . Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. Not cancel culture. Interesting, RPD. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. So its actually had the opposite effect that the companies are going for.

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